28 rue de Londres

75009 Paris

28 rue de Londres

75009 Paris



at the heart of the performance


Discover what we offer


Who are we?

Apter Solutions © is a brand labeled by Professor Michael J. Apter, founder of The Reversal Theory ©.


This theory of motivation, emotions and personality revolutionises psychology by demonstrating that the individual is changeable and adaptable.


We offer a complete range of diagnostic questionnaires (see Certification) for:


  • Getting to know your motivational styles > How to adapt to all situations?
  • Identifying your manager profile (in the self-diagnosis or in the 360 °) > How your avatars influence your team's motivations and performances?
  • Diagnosing your team's performance climates. Tackle your stress (The Emotion Game)> How to cleverly translate your emotions into motivations and rebound?


Instantly effective support because the Apter method makes it possible to change from the heart of the problem, which is the motivation to change.


Change, transformation, task force, team mobilisation, conflict resolution... Our emotional approach works!


"Apterised" (and therefore motivating) trainings and all the more effective so they can boost your learnings by aligning them with appropriate motivations.

Our clients

Thanks to the Apter method, we were able to broaden our vision of the problem and get out of the rut that had been blocking us for several weeks.

Today, our managers are considering their positioning differently and our performance indicators are positive.

Apter coaching is amazing! From the beginning, we ask ourselves the right question: what is the correct motivation to change ...

Since I was trained in the Apter method of coaching, I can never again address a question without asking myself the question of motivations and emotions. And it works !

Read our blog

Our team

Laurence Vandeventer

Laurence Vandeventer

Christophe Lunacek

Frédéric Lincker